IKEA's Social and Environmental Responsibility Initiatives
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : BECG058
Case Length : 22 Pages
Period : 1997-2005
Pub. Date : 2006
Teaching Note :Not Available
Organization : IKEA
Retail - Furniture
Countries : Sweden, US, China
To download IKEA's Social and Environmental Responsibility Initiatives case study (Case Code:
BECG058) click on the button below, and select the case from the list of available cases:
OR
Buy With PayPal
|
Price:
For delivery in electronic format: Rs. 400 ;
For delivery through Shipping & Handling Charges extra: Rs. 400 +Shipping & Handling Charges extra
»
Business Ethics Case Studies
» Case Studies Collection
» ICMR Home
» Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
|
<< Previous
A Socially Responsible Company Contd...
Being socially and environmentally responsible made good business sense too - as Anders Dahlvig, President of IKEA Group said, "Done in a sensible way, social and environmental work is good for business. It is good for business because our customers will feel reassured that they are doing business with a company that shares their views and values. And it is good for business because it can also support cost efficiency. Using resources and raw material efficiently, saving energy, improving working conditions at our suppliers and through that getting more motivated people, will have a positive effect on costs and therefore support our business objectives."7
About IKEA
|
Kamprad established IKEA in 1943 at the age of seventeen. He came up with the name IKEA by combining the first letters of his name (Ingvar Kamprad), followed by the first letters of the farm and village he grew up in (Elmtaryd and Agunnaryd).
IKEA began in a shed that was just two square meters in size. Kamprad started his business by buying pens, Christmas cards, matches, cigarette lighters, nylon stockings and other items in bulk.
He sold these items to the residents of Smaland8 at a reasonable price, but still made healthy profits. To save more money, Kamprad would piggyback his packages on milk delivery trucks. IKEA soon started making money.
|
|
In 1945, Kamprad started promoting business through mail order catalogues as conducting individual sales calls became impossible. Furniture was introduced in IKEA's product portfolio in the year 1947.
|
|
By 1951, the furniture sales had increased so much that Kamprad decided to discontinue all other products and concentrate solely on selling furniture that was stylish but low priced. In the same year, the first IKEA furniture catalogue was issued and the first IKEA furniture shop was opened in 1953 at Almhult in Sweden. The first IKEA showroom was opened at Almhult
in 1958. The opening of the showroom was an important milestone in the
growth of IKEA as customers could, for the first time, see and touch the
furniture before placing an order. By visiting the showroom, customers
could review three dimensions of its products - function, quality and
low price before making their purchases. IKEA began its overseas foray
in 1963 with the opening of its store in Norway... |
Excerpts >>
|
|
